To the partner company

Our partner company presentative asked us to do two bigger task for them. We need to find out what is the most valuable and the best content management tool and marketing automation solution for the company. Both of these tools were unknown to me. And because of this, it was at first a bit confusing to me to do these tasks. But now it think I know the basics of both of these.

Our suggestion of CMS tools

In CMS tool task we were given the features what the system need to have. It took me a while to understand some of the features and their function. Even it sounds quite easy just to find the price of the product but when you don´t get the information what the price consist of, it comes a bit complicated. For example are the domain costs included and so on. If the task wasn´t the nicest or easiest one, I think we learned the meaning of it. With these tools you can your business more organized and effective. It is more useful when you can the mostly needed features from a some place. Like the tool has SEO function and gives you a lot of help planning your marketing, or supports all the social media channels and of course it has to be multilinguistic. First we returned one version to the partner company representative but he wasn´t satisfied with it so we had to make some changes to it. I liked the way how he gave us feedback and told us a few good tips how to get all out of our contribution. He told us to think like him, try get inside of his head and figure out that way what could be the best solution. This advice helped a lot our work. It was easier to decide what he might appreciate and what he wants from the content management system tool.

Our suggestion of the marketinf automation solution

The same advice helped us in another task too. He asked us to find the best marketing automation solution systemtool for his company. This was another tool which I had never heard before. He gave us eight companies which all offer this solution. He didn´t give any features what there should be, we had to think about those ourselves. Especially in this it helped a lot to think like he. First we had to find out what is marketing automation solution. It helps your marketing, there is a lot of softwares available in markets who offer different kind of features to get all out of your marketing. We decided to focus on social media channels and inbound marketing. Like I said there is many many companies offering this kind of software and luckily we had only these eight which to choose from. We came up to only one suggestion solution because it was only which includes all wanted features in a reasonable price. I think I got the basics from this marketing systemtool but still I fell we only scratched the surface of digital marketing solutions. There are so many options where to choose from and you have to go into more if you want to understand and use those perfectly.